Florisene® is a clinically supported supplementation programme shown to help women with chronic telogen effluvium (cte) the term used to describe excessive persistent but reversible hair shedding. Cte affects up to 4. 8 million women in the uk and florisene® is a cost-effective answer for anyone with this problem. Research involving hundreds of women has shown that the major cause of cte is low serum ferritin. This reflects the amount of ‘stored’ iron in the body. For some women low ferritin levels results in gradual hair loss the end result to the sufferer being a ‘thinner’ ponytail or less hair to clip back. Low serum ferritin in women is now common due to reduced red meat consumption and menstrual blood loss in women of reproductive age.