MooGoo Moothpaste Flouride Free

Description

A natural toothpaste made with a fluoride-free alternative
Uses calcium hydroxyapatite (HA), a remineralising ingredient that works in place of fluoride
Free from SLS, saccharin, glycerin, titanium dioxide and other unnecessary additives
Xylitol helps stop bacteria and plaque from sticking to teeth
Lightly sweetened with stevia leaf extract — great for kids and grown-ups alike

Our Moothpaste is a formula we’re really proud of. It took years of development, conversations with dental professionals and plenty of feedback from customers. Some people feel fluoride is essential for strengthening and remineralising teeth, while others prefer to avoid it completely — especially for their kids. Our goal was to offer the same benefits of fluoride, but without actually using it.

Fluoride is commonly added to toothpaste because it helps repair tiny cracks and scratches in the enamel before bacteria can cause decay — like patching up a wall before the damage spreads. What many people don’t realise is that there are alternatives with solid clinical research behind them. They’re a bit pricier and harder to formulate, but worth it. That’s why we chose calcium hydroxyapatite instead of calcium fluoride.

We love that so many of our customers take the time to understand what’s in their toothpaste. If you’re curious, check out the FAQ section below — we’ve answered some of the great questions people have asked about this formula.