{"title":"Vitamins","description":"","products":[{"product_id":"aloe-pura-aloe-vera-gel-vitamin-ac-e-200ml","title":"Aloe Pura Aloe Vera Gel \u0026 Vitamin AC \u0026 E 200ml","description":null,"brand":"Aloe Pura","offers":[{"title":"Default Title","offer_id":57316607000963,"sku":"E1094R","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/E1094R.jpg?v=1770314382"},{"product_id":"lamberts-vitamin-b12-100ug-100-tablets","title":"Lamberts Vitamin B12 100µg 100 Tablets","description":"\u003cp\u003eThese small, easy to swallow tablets provide 100µg of vitamin B12. They are made in the UK to pharmaceutical standards of GMP. \u003c\/p\u003e\n\n\u003cp\u003eVitamin B12 is found mainly in animal sourced foods such as meat which is why it is often chosen as a regular supplement by vegetarians and vegans. It is essential for normal red blood cell formation and contributes to the normal function of the immune system. 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Produced in the UK to Viridian's exacting ethical standards.\u003c\/p\u003e","brand":"Viridian","offers":[{"title":"30 Veg Caps","offer_id":57473044676995,"sku":"VDN-0230","price":7.6,"currency_code":"GBP","in_stock":true},{"title":"90 Veg Caps","offer_id":57473044709763,"sku":"VDN-0232","price":18.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/VDN-0230_dff9cefc-93c8-4de2-b50f-56914dbcc1ef.jpg?v=1772275226"},{"product_id":"viridian-vitamin-b5-350mg","title":"Viridian Vitamin B5 350mg","description":"\u003cp\u003eViridian Vitamin B5 350mg is a high-potency supplement providing pantothenic acid (vitamin B5) at a meaningful therapeutic 350mg dose per capsule. Pantothenic acid is an essential B vitamin that plays a central and indispensable role in energy metabolism, fatty acid synthesis, adrenal gland function, and the production of key biochemical compounds that regulate a vast array of physiological processes throughout the body.\u003c\/p\u003e\n\n\u003cp\u003eThe primary role of vitamin B5 is as a precursor to coenzyme A (CoA) — one of the most important coenzymes in human metabolism. Coenzyme A is involved in over 100 different enzymatic reactions across virtually all metabolic pathways, including the citric acid cycle (the primary energy-producing pathway), beta-oxidation of fatty acids for energy, synthesis of steroid hormones, production of cholesterol and bile acids, and acetylation reactions essential for normal cellular regulation. Without adequate pantothenic acid, these fundamental metabolic processes are impaired.\u003c\/p\u003e\n\n\u003cp\u003eVitamin B5 is particularly associated with adrenal gland function and the stress response. The adrenal glands, which produce cortisol and other stress hormones, have the highest concentration of pantothenic acid of any organ in the body. During periods of sustained physical or psychological stress, pantothenic acid is heavily utilised and requirements increase substantially. Supplementation may support adrenal resilience, energy levels under stress, and recovery from adrenal fatigue.\u003c\/p\u003e\n\n\u003cp\u003eB5 also contributes to normal synthesis of vitamin D and some neurotransmitters, supports wound healing, and plays a role in maintaining healthy skin through its effects on fatty acid synthesis and ceramide production. This supplement contains 100% active ingredients, no artificial fillers, and is suitable for vegans. 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This pairing reflects the complementary and mutually supportive roles these two nutrients play across multiple physiological systems.\u003c\/p\u003e\n\n\u003cp\u003eVitamin C (ascorbic acid) is the body's primary water-soluble antioxidant, operating throughout the aqueous environments of cells and tissues to neutralise free radicals and protect against oxidative damage. It contributes to the normal function of the immune system by supporting the development and function of immune cells, the production of antibodies, and the integrity of physical barriers such as skin and mucous membranes. Vitamin C also contributes to the normal formation of collagen, the reduction of tiredness and fatigue, normal psychological function, and the enhancement of iron absorption from plant sources.\u003c\/p\u003e\n\n\u003cp\u003eZinc is an essential trace mineral involved in over 300 enzymatic reactions, contributing to the normal function of the immune system, the protection of cells from oxidative stress, and normal synthesis of DNA and proteins. Zinc supports the development and activity of immune cells and the body's inflammatory and antiviral responses. It also plays important roles in taste and smell, wound healing, reproductive health, and cognitive function. When combined with vitamin C, the two nutrients provide complementary immune and antioxidant support, addressing both cellular and humoral immune mechanisms.\u003c\/p\u003e\n\n\u003cp\u003eThis supplement contains 100% active ingredients, no artificial fillers, and is suitable for vegans. Produced in the UK to Viridian's strict ethical standards.\u003c\/p\u003e","brand":"Viridian","offers":[{"title":"30 Veg Caps","offer_id":57473071448451,"sku":"VDN-0221","price":10.28,"currency_code":"GBP","in_stock":true},{"title":"90 Veg Caps","offer_id":57473071481219,"sku":"VDN-0222","price":21.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/VDN-0221_7ede7218-3de9-41d1-af9f-67293c358ffa.jpg?v=1772275834"},{"product_id":"viridian-vitamin-d3-400iu","title":"Viridian Vitamin D3  400iu","description":"\u003cp\u003eViridian Vitamin D3 400iu is a gentle and appropriate daily maintenance dose of vitamin D3 (cholecalciferol) sourced from lichen — a certified vegan form of vitamin D3, as the majority of vitamin D3 supplements are derived from lanolin in sheep's wool. This product is particularly suitable for those with moderate vitamin D requirements, children, and individuals who prefer a lower-dose supplement for ongoing nutritional insurance.\u003c\/p\u003e\n\n\u003cp\u003eVitamin D3 is the form of vitamin D produced in the skin upon exposure to ultraviolet B radiation from sunlight, and is the preferred form for supplementation due to its superior bioavailability and greater efficacy in raising blood 25(OH)D levels compared to vitamin D2. In countries with limited sunlight exposure during the winter months, such as the United Kingdom, dietary sources and supplementation become critical to maintaining adequate vitamin D status.\u003c\/p\u003e\n\n\u003cp\u003eVitamin D contributes to the normal absorption and utilisation of calcium and phosphorus, maintenance of normal bones and teeth, normal muscle function, normal immune system function, maintenance of normal blood calcium levels, normal cell division, and the maintenance of normal teeth. Low vitamin D levels have been associated with increased risk of bone loss, immune impairment, muscle weakness, fatigue, and poor mood, among many other health concerns.\u003c\/p\u003e\n\n\u003cp\u003eThe lichen-derived vitamin D3 in this product is identical in structure and activity to the vitamin D3 produced in the skin and from lanolin, making it an effective vegan option without compromise on efficacy. This supplement contains 100% active ingredients, no artificial fillers, and is suitable for vegans. Produced in the UK to Viridian's strict ethical standards.\u003c\/p\u003e","brand":"Viridian","offers":[{"title":"30 Veg Caps","offer_id":57473071579523,"sku":"VDN-0268","price":6.04,"currency_code":"GBP","in_stock":true},{"title":"90 Veg Caps","offer_id":57473071612291,"sku":"VDN-0269","price":12.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/VDN-0268_4751decf-bb0f-4b7c-8bdd-1eddd562e900.jpg?v=1772275847"},{"product_id":"viridian-vitamin-d3-1000iu","title":"Viridian Vitamin D3 1000iu","description":"\u003cp\u003eViridian Vitamin D3 1000iu is a mid-potency vitamin D supplement providing 1000iu (25 micrograms) of vitamin D3 (cholecalciferol) per capsule, sourced from lichen to provide a certified vegan form of this essential sunshine vitamin. This popular dose is widely recommended by health professionals as an effective daily supplementation level for maintaining adequate vitamin D status throughout the year, particularly during the autumn and winter months when sunlight exposure is insufficient to maintain blood vitamin D levels.\u003c\/p\u003e\n\n\u003cp\u003eVitamin D3 is produced naturally in the skin upon exposure to UVB sunlight but, in northern latitudes, the sunlight between October and March is insufficient in UVB wavelength to stimulate meaningful vitamin D production. This means that for much of the population in the UK and similar climates, dietary intake or supplementation is essential for maintaining adequate vitamin D levels during this period. Population surveys consistently show that a significant proportion of people are deficient or insufficient in vitamin D, making supplementation a priority for many.\u003c\/p\u003e\n\n\u003cp\u003eVitamin D contributes to the normal function of the immune system, maintenance of normal bones, normal muscle function, and the maintenance of normal teeth. It also contributes to normal absorption and utilisation of calcium and phosphorus, normal blood calcium levels, normal cell division, and the maintenance of normal teeth. There is also growing evidence for the role of vitamin D in mood regulation, cardiovascular health, cognitive function, and cancer prevention, though further research continues in these areas.\u003c\/p\u003e\n\n\u003cp\u003eThe lichen-derived vitamin D3 in this product ensures vegan suitability without compromising efficacy. Contains 100% active ingredients, no artificial fillers, and is suitable for vegans. Produced in the UK to Viridian's strict ethical standards.\u003c\/p\u003e","brand":"Viridian","offers":[{"title":"30 Veg Caps","offer_id":57473071677827,"sku":"VDN-0270","price":6.36,"currency_code":"GBP","in_stock":true},{"title":"90 Veg Caps","offer_id":57473071710595,"sku":"VDN-0271","price":14.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/VDN-0270_8c22a924-c7f4-42a7-aab1-243981cd0685.jpg?v=1772275861"},{"product_id":"viridian-vitamin-d3-2000iu","title":"Viridian Vitamin D3 2000iu","description":"\u003cp\u003eViridian Vitamin D3 2000iu is a high-potency vitamin D supplement providing 2000iu (50 micrograms) of vitamin D3 (cholecalciferol) per capsule, sourced from lichen to ensure vegan suitability. This higher-dose formulation is designed for individuals who require elevated supplementation to correct deficiency, maintain optimal rather than merely adequate vitamin D levels, or who have been advised by their healthcare professional to take a higher dose.\u003c\/p\u003e\n\n\u003cp\u003eBlood 25(OH)D is the primary marker of vitamin D status and reflects both sun exposure and dietary intake. While the official nutrient reference value for vitamin D is 10ug\/day (400iu) for the general population in the UK, health organisations and researchers increasingly recognise that optimal, rather than merely deficiency-preventing, levels of vitamin D in the blood may require substantially higher intakes, particularly for individuals with darker skin, those who are overweight, older adults (whose skin is less efficient at vitamin D synthesis), and those who avoid sun exposure.\u003c\/p\u003e\n\n\u003cp\u003eVitamin D contributes to the normal function of the immune system — particularly important given growing research on vitamin D's role in both innate and adaptive immune responses and its association with respiratory health. It also contributes to normal muscle function, maintenance of normal bones and teeth, normal absorption and utilisation of calcium and phosphorus, normal cell division, and maintenance of normal blood calcium levels. Research continues to explore vitamin D's broader roles in cardiovascular health, mood regulation, cognitive function, and metabolic health.\u003c\/p\u003e\n\n\u003cp\u003eThe lichen-derived D3 provides identical efficacy to animal-derived D3. Contains 100% active ingredients, no artificial fillers, and is suitable for vegans. 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This high-dose formulation is appropriate for individuals who have been identified as vitamin D deficient through blood testing, those in high-risk groups for deficiency, or those who have been recommended high-dose supplementation by a qualified healthcare professional. It is always advisable to have vitamin D levels tested before supplementing at this dose.\u003c\/p\u003e\n\n\u003cp\u003eVitamin D deficiency is increasingly recognised as a global health concern with consequences extending far beyond bone health. Research has linked low vitamin D levels to increased susceptibility to infections, autoimmune conditions, cardiovascular disease, depression, metabolic syndrome, and cancer, though the causal nature of these associations continues to be investigated. In clinical practice, high-dose vitamin D supplementation is commonly recommended to correct deficiency states that cannot be resolved through lower doses or sun exposure.\u003c\/p\u003e\n\n\u003cp\u003eVitamin D contributes to the normal function of the immune system and may be particularly important for respiratory immune defence, given the high concentration of vitamin D receptors in immune cells. It also contributes to normal muscle function — vitamin D deficiency can cause proximal muscle weakness and increased fall risk in older adults. Bone health requires adequate vitamin D for normal calcium absorption and bone mineralisation, and deficiency contributes to osteomalacia in adults and rickets in children.\u003c\/p\u003e\n\n\u003cp\u003eThe lichen source of vitamin D3 in this product ensures the same biological activity as animal-derived D3. Contains 100% active ingredients, no artificial fillers. Suitable for vegans. Produced in the UK to Viridian's strict ethical standards.\u003c\/p\u003e","brand":"Viridian","offers":[{"title":"30 Veg Caps","offer_id":57473071874435,"sku":"VDN-0245","price":13.04,"currency_code":"GBP","in_stock":true},{"title":"90 Veg Caps","offer_id":57473071907203,"sku":"VDN-0246","price":25.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/VDN-0245_eb52752e-d855-4d02-8b86-dae49c879a59.jpg?v=1772275886"},{"product_id":"viridian-vitamin-k2-50ug","title":"Viridian Vitamin K2 50ug","description":"\u003cp\u003eViridian Vitamin K2 50ug is a premium supplement providing vitamin K2 as menaquinone-7 (MK-7) — the most bioavailable and longest-acting form of vitamin K2 — derived from fermentation of natto (fermented soybeans). MK-7 has a significantly longer biological half-life than the shorter-chain MK-4 form commonly used in supplements, remaining active in the bloodstream for days rather than hours and reaching tissues including bone and arterial walls more effectively.\u003c\/p\u003e\n\n\u003cp\u003eVitamin K2 plays a distinct and indispensable role from vitamin K1: while vitamin K1 (phylloquinone) is primarily involved in blood clotting mechanisms in the liver, vitamin K2 (menaquinones) is specifically required for the activation of two critical extrahepatic proteins — osteocalcin and matrix Gla protein (MGP). Osteocalcin is essential for the incorporation of calcium into bone matrix, and requires vitamin K2-dependent carboxylation to become active. MGP is the most potent known inhibitor of arterial calcification, preventing calcium from depositing in soft tissues such as arteries, where such calcification is associated with cardiovascular risk.\u003c\/p\u003e\n\n\u003cp\u003eThis makes vitamin K2 pivotal to directing calcium to where it belongs (bones and teeth) while preventing it from accumulating where it does not belong (arteries, joints, kidneys). It is therefore frequently combined with vitamin D3 in comprehensive bone and cardiovascular health supplementation, as vitamin D promotes calcium absorption while vitamin K2 ensures its appropriate distribution in the body.\u003c\/p\u003e\n\n\u003cp\u003eViridian's MK-7 is produced through natural fermentation and contains 100% active ingredients with no artificial additives. Suitable for vegans and produced in the UK to Viridian's strict ethical standards.\u003c\/p\u003e","brand":"Viridian","offers":[{"title":"30 Veg Caps","offer_id":57473072103811,"sku":"VDN-0258","price":16.76,"currency_code":"GBP","in_stock":true},{"title":"90 Veg Caps","offer_id":57473072136579,"sku":"VDN-0259","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/VDN-0258_4bb743a4-c82e-442e-82bc-50503d4e57a6.jpg?v=1772275899"},{"product_id":"viridian-high-potency-vitamin-b12","title":"Viridian High Potency Vitamin B12","description":"\u003cp\u003eViridian High Potency Vitamin B12 is a concentrated supplement providing vitamin B12 as methylcobalamin at a high-potency dose specifically formulated to support individuals with elevated B12 requirements or those seeking to rapidly correct vitamin B12 deficiency. Methylcobalamin is the naturally occurring, biologically active form of vitamin B12 that is directly utilised by the body's cells without requiring any metabolic conversion, making it the preferred form for maximum efficacy and cellular bioavailability.\u003c\/p\u003e\n\n\u003cp\u003eVitamin B12 is an essential vitamin with crucial roles in numerous physiological functions: it is required for normal red blood cell formation, normal functioning of the nervous system, normal homocysteine metabolism, normal energy-yielding metabolism, normal immune system function, and the reduction of tiredness and fatigue. B12 is uniquely concentrated in animal foods — meat, fish, dairy, and eggs — meaning that those who follow vegan or vegetarian diets are at significant risk of deficiency unless supplementing regularly.\u003c\/p\u003e\n\n\u003cp\u003eThe nervous system is particularly vulnerable to B12 deficiency, which can cause peripheral neuropathy (tingling, numbness, and weakness in extremities), cognitive impairment, memory difficulties, and in severe cases, irreversible neurological damage. The high potency of this formulation is designed to overcome limitations in B12 absorption that are common in older adults (whose gastric acid and intrinsic factor production declines with age), those taking certain medications (metformin, proton pump inhibitors), and those with malabsorption conditions such as pernicious anaemia, where intrinsic factor is absent or insufficient.\u003c\/p\u003e\n\n\u003cp\u003eContains 100% active ingredients, no artificial fillers, and is suitable for vegans. 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Created with the same commitment to quality, purity, and ethical sourcing that defines all Viridian products, these mini capsules deliver a carefully balanced spectrum of essential vitamins and minerals at doses appropriate for children's bodies and developmental needs, providing nutritional insurance for healthy growth, development, and vitality.\u003c\/p\u003e\n\n\u003cp\u003eChildren's nutritional needs differ significantly from those of adults, with elevated requirements for certain nutrients that support the rapid growth, bone development, and immune maturation that characterise childhood and adolescence. This formula addresses the key nutrients most commonly insufficient in children's diets: vitamin D for bone development and immune function; vitamin C for immune support, collagen formation, and antioxidant protection; iron for red blood cell formation and cognitive function; zinc for immune function, growth, and normal development; and the B vitamins for energy metabolism and nervous system function.\u003c\/p\u003e\n\n\u003cp\u003eVitamin D is of particular concern for children in the UK and similar northern climates, where sun exposure is insufficient during winter months to maintain adequate vitamin D levels. The lichen-derived vitamin D3 in this formula is identical in activity to sun-generated vitamin D and is suitable for vegan households. Vitamin C supports the immune system that is particularly challenged during the school years. Iron bisglycinate provides gentle, well-absorbed iron to prevent anaemia and support healthy cognitive development and concentration.\u003c\/p\u003e\n\n\u003cp\u003eThese mini capsules are sized for easy swallowing by children who are ready for capsule-form supplements. Contains 100% active ingredients, no artificial colours, flavours, or sweeteners. 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Vitamin D is essential for normal growth and development of bones and teeth in children.\u003c\/p\u003e\n\n\u003cp\u003eVitamin D also contributes to normal immune system function and normal absorption of calcium and phosphorus. This liquid format allows for accurate dosing and easy administration, making it suitable for young children and babies.\u003c\/p\u003e\n\n\u003cp\u003eThe formulation is free from artificial colours, sweeteners, and preservatives, and is designed to be gentle on young digestive systems. The neutral taste makes it easy to add to food or drinks.\u003c\/p\u003e\n\n\u003cp\u003eThis supplement is suitable for daily use and provides a convenient way to support vitamin D intake during periods of low sunlight exposure.\u003c\/p\u003e","brand":"BioCare","offers":[{"title":"Default Title","offer_id":57490605638019,"sku":"BC-77915","price":10.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/BC-77915_46f251cb-7bb8-4fdf-b6f7-d1568c112bef.jpg?v=1772571015"},{"product_id":"biocare-liposomal-vitamin-c-150ml","title":"BioCare Liposomal Vitamin C 150ml Liquid","description":"\u003cp\u003eBioCare Liposomal Vitamin C provides vitamin C in a liposomal liquid format designed to support enhanced absorption and gentle digestion. Vitamin C contributes to normal immune system function, collagen formation, and protection of cells from oxidative stress.\u003c\/p\u003e\n\n\u003cp\u003eThe liposomal delivery system helps protect vitamin C as it passes through the digestive system, making it suitable for individuals who prefer liquid supplements or experience sensitivity with standard vitamin C forms.\u003c\/p\u003e\n\n\u003cp\u003eThe liquid format allows flexible dosing and easy integration into daily routines. Free from artificial colours, sweeteners, and preservatives, this product is suitable for regular use as part of a balanced diet.\u003c\/p\u003e","brand":"BioCare","offers":[{"title":"Default Title","offer_id":57490692243843,"sku":"BC-297150","price":37.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/BC-297150_b58b50f2-f222-4b2f-a4fb-4c1145c33ff9.jpg?v=1772571526"},{"product_id":"biocare-microcell-r-vitamin-e-200iu-60-capsules","title":"BioCare MicroCell® Vitamin E 200iu 60 Capsules","description":"\u003cp\u003eBioCare MicroCell® Vitamin E provides vitamin E using MicroCell delivery for improved bioavailability. Vitamin E contributes to the protection of cells from oxidative stress.\u003c\/p\u003e\n\n\u003cp\u003eThis formulation supports daily antioxidant intake and is suitable for vegetarians. Capsules are free from artificial colours and preservatives.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for inclusion in an everyday supplement routine.\u003c\/p\u003e","brand":"BioCare","offers":[{"title":"Default Title","offer_id":57490702270851,"sku":"BC-50560","price":13.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/BC-50560_ca6c2406-8808-4bde-8fbd-e12a571794ea.jpg?v=1772571744"},{"product_id":"biocare-nutrisorb-r-vitamin-a-15ml","title":"BioCare Nutrisorb® Vitamin A 15ml Liquid Drops","description":"\u003cp\u003eBioCare Nutrisorb® Vitamin A delivers vitamin A in a liquid formulation for convenient supplementation. Vitamin A contributes to the maintenance of normal vision, immune system function, and normal skin.\u003c\/p\u003e\n\n\u003cp\u003eThe liquid format allows flexible dosing and easy administration. 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