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Viridian's nutritional scientists have carefully selected each component based on the latest clinical evidence and traditional use, creating a synergistic blend that delivers comprehensive support in a single convenient supplement.\u003c\/p\u003e\n\n\u003cp\u003eViridian maintains exceptional manufacturing standards, producing all products in the UK under Good Manufacturing Practice (GMP) guidelines. Every batch is quality-tested to ensure that label claims are met and that the product is free from contaminants, artificial additives, and unnecessary fillers. This transparency and quality commitment is why Viridian is the supplement of choice for thousands of health professionals across the UK and beyond.\u003c\/p\u003e\n\n\u003cp\u003eViridian is a Certified B Corporation and proud member of the Ethical Trade Initiative — meaning a proportion of all profits supports environmental charities and sustainable causes. When you choose Viridian, you're not just investing in your health, you're supporting a brand with integrity at its core.\u003c\/p\u003e\n\n\u003cp\u003eFor best results, take as directed on the label as part of a balanced diet and healthy lifestyle. Store in a cool, dry place away from direct sunlight. 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As one of the UK's most trusted ethical supplement brands, Viridian crafts every product with a deep commitment to purity, potency, and environmental responsibility — meaning you receive clean, effective nutrition with every dose.\u003c\/p\u003e\n\n\u003cp\u003eThis formula has been developed using the highest quality ingredients in their most bioavailable forms, ensuring that nutrients are well absorbed and efficiently utilised by the body. Viridian's nutritional scientists have carefully selected each component based on the latest clinical evidence and traditional use, creating a synergistic blend that delivers comprehensive support in a single convenient supplement.\u003c\/p\u003e\n\n\u003cp\u003eViridian maintains exceptional manufacturing standards, producing all products in the UK under Good Manufacturing Practice (GMP) guidelines. Every batch is quality-tested to ensure that label claims are met and that the product is free from contaminants, artificial additives, and unnecessary fillers. This transparency and quality commitment is why Viridian is the supplement of choice for thousands of health professionals across the UK and beyond.\u003c\/p\u003e\n\n\u003cp\u003eViridian is a Certified B Corporation and proud member of the Ethical Trade Initiative — meaning a proportion of all profits supports environmental charities and sustainable causes. When you choose Viridian, you're not just investing in your health, you're supporting a brand with integrity at its core.\u003c\/p\u003e\n\n\u003cp\u003eFor best results, take as directed on the label as part of a balanced diet and healthy lifestyle. Store in a cool, dry place away from direct sunlight. If you are pregnant, breastfeeding, taking medication, or have a medical condition, please consult your healthcare professional before use.\u003c\/p\u003e","brand":"Viridian","offers":[{"title":"Default Title","offer_id":57472441942403,"sku":"VDN-0913","price":16.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/VDN-0913_ea75738f-1f23-494a-b131-504b55b4804b.jpg?v=1772271174"},{"product_id":"viridian-high-potency-curcumin-complex","title":"Viridian High Potency Curcumin Complex","description":"\u003cp\u003eViridian High Potency Curcumin Complex is a premium botanical supplement delivering a highly bioavailable form of curcumin, the primary active polyphenol from turmeric (Curcuma longa), in a formulation designed to maximise absorption and therapeutic efficacy. Curcumin is one of the most extensively researched natural compounds in modern nutritional science, with thousands of published studies exploring its potent anti-inflammatory and antioxidant properties.\u003c\/p\u003e\n\n\u003cp\u003eOne of the major challenges with curcumin supplementation has traditionally been its poor bioavailability — curcumin is poorly absorbed from the digestive tract and rapidly metabolised and eliminated from the body. Viridian's High Potency Curcumin Complex addresses this through the use of a specialised formulation that significantly enhances absorption, ensuring that meaningful amounts of curcumin reach the bloodstream and target tissues where they can exert their beneficial effects.\u003c\/p\u003e\n\n\u003cp\u003eCurcumin modulates multiple pathways involved in the inflammatory response and has been studied for its potential to support joint health, digestive wellbeing, cardiovascular protection, cognitive function, and liver health. Its powerful antioxidant activity provides broad-spectrum protection against free radical damage, complementing its anti-inflammatory properties for comprehensive cellular protection.\u003c\/p\u003e\n\n\u003cp\u003eThe additional co-nutrients in this complex work synergistically with curcumin to broaden and enhance its activity. This supplement is formulated with 100% active ingredients, no artificial fillers, and is suitable for vegans. All ingredients are sourced according to Viridian's strict ethical criteria including no animal testing and no GMO. Produced in the UK.\u003c\/p\u003e","brand":"Viridian","offers":[{"title":"30 Veg Caps","offer_id":57473045725571,"sku":"VDN-0403","price":19.96,"currency_code":"GBP","in_stock":true},{"title":"90 Veg Caps","offer_id":57473045758339,"sku":"VDN-0404","price":50.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/VDN-0403_e7854e05-6da4-4754-9eac-f52f52353156.jpg?v=1772275239"},{"product_id":"viridian-organic-curcumin-extract","title":"Viridian Organic Curcumin Extract","description":"\u003cp\u003eViridian Organic Curcumin Extract is a high-quality botanical supplement providing organically certified curcumin extract derived from the rhizome of Curcuma longa, commonly known as turmeric. Curcumin is the principal bioactive polyphenol in turmeric and one of the most extensively researched phytochemicals in natural medicine, with documented antioxidant, anti-inflammatory, neuroprotective, cardioprotective, and hepatoprotective properties supported by thousands of published studies.\u003c\/p\u003e\n\n\u003cp\u003eThe organic certification of this product ensures that the turmeric is grown without the use of synthetic pesticides, herbicides, or artificial fertilisers, reflecting Viridian's commitment to clean, ethical, and environmentally responsible nutrition. Organic cultivation is particularly important for roots and rhizomes like turmeric, which are in close contact with soil and can accumulate agricultural chemicals more readily than above-ground plant parts.\u003c\/p\u003e\n\n\u003cp\u003eCurcumin's potent anti-inflammatory action operates through multiple pathways, including modulation of NF-kB — a key transcription factor that regulates the expression of numerous pro-inflammatory genes. Its antioxidant activity is equally impressive, directly scavenging free radicals and upregulating the body's endogenous antioxidant defence systems. These combined actions support protection of cells from oxidative stress and inflammatory damage throughout the body, making curcumin relevant to a wide range of health goals from joint health and digestive wellbeing to cognitive support and healthy ageing.\u003c\/p\u003e\n\n\u003cp\u003eThis supplement contains 100% active organic ingredients, no artificial fillers, and is suitable for vegans. 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Thoughtfully formulated and free from unnecessary additives, it’s a natural way to support balance, resilience, and overall wellbeing.\u003c\/p\u003e","brand":"New Roots","offers":[{"title":"Default Title","offer_id":57602361655683,"sku":"FE1154","price":54.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/FE1154_6f5caa3d-2d19-4155-909f-5c6458a2e2be.jpg?v=1773667926"},{"product_id":"pure-encapsulations-curcumin-60-capsules","title":"Pure Encapsulations Curcumin  60 Capsules","description":"\u003cp\u003eTurmeric has a long history of traditional use and has undergone much modern research. Curcuminoids, including curcumin, are some of the main active phytonutrients in turmeric. 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Curcumin, the active compound found in turmeric, is widely recognised for its powerful antioxidant and anti-inflammatory properties.\u003c\/p\u003e\n\n\u003cp\u003eThis unique lozenge format allows for easy consumption and absorption, making it an excellent alternative for those who prefer not to swallow capsules or tablets. Each lozenge delivers 500mg of curcumin, offering targeted support for joint comfort, mobility, and overall health.\u003c\/p\u003e\n\n\u003cp\u003eCurcumin works by helping to regulate the body’s inflammatory response, which plays a key role in maintaining joint health and comfort. Regular supplementation may help reduce stiffness and support flexibility, making it ideal for active individuals or those experiencing joint discomfort.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to joint support, curcumin contributes to overall health by acting as a potent antioxidant. It helps neutralise free radicals, protecting cells from oxidative stress and supporting long-term wellness.\u003c\/p\u003e\n\n\u003cp\u003eNatures Plus ensures high-quality standards in every batch, delivering a reliable and effective supplement. The pleasant lozenge format makes it easy to incorporate into your daily routine while enjoying the benefits of curcumin.\u003c\/p\u003e","brand":"Natures Plus","offers":[{"title":"Default Title","offer_id":57664282591619,"sku":"UE49611","price":23.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/UE49611_a4c08168-f78b-436c-a316-f3a745b94093.webp?v=1774348356"},{"product_id":"natures-plus-curcumin-500mg","title":"Natures Plus Curcumin 500mg","description":"\u003cp\u003eNatures Plus Curcumin 500mg is a high-potency supplement designed to support joint health, inflammation balance, and overall wellbeing. 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Each batch is carefully produced to maintain consistency and purity.\u003c\/p\u003e\n\n\u003cp\u003eThis supplement is perfect for anyone seeking a practical and effective way to support joint health, reduce inflammation, and maintain overall wellbeing.\u003c\/p\u003e","brand":"Natures Plus","offers":[{"title":"Default Title","offer_id":57664285770115,"sku":"UE49616","price":27.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7191\/6675\/files\/UE49616_d7062a49-8954-4f31-baab-e714af96cfd7.webp?v=1774348376"},{"product_id":"solgar-full-spectrum-curcumin","title":"Solgar Full Spectrum Curcumin","description":"\u003cp\u003eSolgar Full Spectrum Curcumin is an advanced turmeric-based supplement designed to support joint health, antioxidant protection, and overall wellbeing. 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